By Kat Lapersonerie, Administrative Assistant
Over the years, our team has seen many of our clients invest significant time and energy into their strategy launch. We’ve consistently seen our clients cultivate positive relationships with media partners, government officials, institutions and corporations in the effort of successfully marketing their community economic and development strategies.
Communities such as Des Moines, who since 2011 has partnered with top leaders in the Central Iowa region on their Capital Crossroads initiative, have had highly successful campaigns. In 2010, Birmingham launched a comprehensive five-year economic development strategy by the name of Blueprint Birmingham. Other communities like Watertown, South Dakota have been praised by their local media for their H20-20 visioning process. Their initiative has been recognized as “perhaps the most intensive citizen-driven effort ever developed in South Dakota” by the Watertown Public Opinion newspaper.
Market Street’s recently completed process in Topeka, Kansas has also received great coverage from the local newspaper, The Topeka Capital-Journal. But on Sunday August 6, the community and the newspaper took things to the next level with an outstanding 30-page special section that highlights the community’s Momentum 2022 strategy and the programs, initiatives, and people that will work to make Topeka-Shawnee County a more successful and prosperous place.
The strength of the Momentum 2022 strategy and the media coverage can be attributed to visionary community and staff leadership. A volunteer Steering Committee chaired by Shawnee County Commissioner Shelly Buhler, Topeka Mayor Larry Wolgast, and Bartlett & West CEO Keith Warta. The Committee was comprised of dynamic leaders from the public, private, and nonprofit sectors, including the publisher of The Topeka Capital-Journal, Zach Ahrens. With the aid of his team, Matt Pivarnik, who is the President and CEO of the Topeka Chamber and Go Topeka, has worked closely and tirelessly with The Topeka Capital-Journal and others to ensure that Momentum 2022 is well-publicized as the blueprint for the community’s future. Based on this coverage we would say they are well on their way!
A sampling of some of the articles from Momentum 2022 here:
· Collaborate for a strong community: Despite challenges, Topeka residents see city moving in positive direction
· Live chat: Covering all the bases of Momentum 2022 in Topeka, Shawnee County
· Grow a diverse economy: Tracking metrics will help Topeka leaders determine the right path
· Young professionals leave Topeka to pursue career, come back to work and live